Saturday, November 9, 2019
Improving Hospitality Industry Talents in Macau
Improving Hospitality Industry Talents in Macaw Introduction With the development of the Macaw economy, the local market requires more labor to satisfy its demand. However, Macaw's human resource distribution is not balanced especially for local professionals in the hospitality industry. Although the unemployment rate in Macaw has been around 2% during recent years, improving the whole professional level is the most important thing for the long term. (Government of Macaw Special Administrative Region, 2013) According to statistics, here is around 130 thousand non-local people work in Macaw in 2013.Since the booming development of the hospitality industry, there is no doubt that Macaw needs more qualified personnel in the future. Career Times has reports that ââ¬Å"As business booms, the shortage of qualified personnel is becoming more acute and employers are starting to worry. â⬠(2006) Therefore, it is essential that Macaw cultivates more hospitality industry talents in order to have a stable and sustainable development. This project proposal presents 3 recommendations to improve hospitality industry talents in Macaw.Problem Statement In the ideal situation, Macaw would have an effective and efficient educational system, cultivating sufficient professional talents to develop and maintain this city. In recent years, with the flourishing hospitality industry, Macaw needs more and more professional talents to manage the whole market. However, due to the defective educational system, the younger generations are not qualified professional. But in order to increase economic efficiency, the government has to hire more and more non-local people to meet the requirement.It is obvious that this situation threatens coal people's opportunity, livelihood and their developments even it will sharpen contradiction According to Macaw daily news (201 1), hotel and restaurant industries still have 5000 Job vacancies. Imbalance has occurred in the talents structure which als o drags on the development speed of Macaw's economy. Therefore, Macaw government should pay more attention to improve the Educational system, allocate the educational resource reasonably to improve the overall quality of local people especially for improving hospitality industry talents to manage this industry and push it too new high.Literature Review As the saying goes ââ¬Å"Teachers are engineers of human soulsâ⬠. Therefore, in order to improve educational quality, we need to attach great importance to a highly educated and trained workforce. (Corker, n. D. ) As mayor of Chattanooga in U. S. A, Mr.. Corker tried to hire the best teacher to the low performance school by providing extract bonus. (Improving Education in America, n. D. , Para 3) Finally, he have really great reward through this measure, the low-performance schools have better achievement than other school.In addition, he also supports the scholarship to help over housing Tennessee students afford their universi ty and reduce the loan interest. (Improving Education in America, n. D. , Para 5) Mr.. Corker's movement not only could increase the national talent quality, but also it could help the younger generation reach dreams. The United Kingdom has their own way to cultivate talents. Although their population is only 1 percentage of the world, they have issue 8 percentage of research paper to the world. Besides, Cambridge University cultivated around 60 Nobel Prize winners. Is, 2004) The reason why U. K has a strong educational system to cultivate lots of Allen's is they mainly focus on cultivate understanding in students. Not only are the educator imparts knowledge, but they pay attention on students' capacity for independent thinking and creative intelligence. Furthermore, they have a great educational tradition that Oxford University and Cambridge University have courses cross-training for broadening students' horizon. It is very important that they have those characteristic to face vari ous challenge of future lives.After the Second World War, Japan hospitality industry gradually became one of the most speeding expanding industries. Their service and management become more denaturized and scientific which approved by customers from all over the world. (L', 2010, Para 2) There is no doubt that their achievement and their education are inseparable. According to Lie, whatever Japanese colleges or training school, they all keep closed contact with the hospitality industry to get the newest information about this industry. (Para. 5) It is a wise measure to formulate the education plan to cultivate professional talents.Moreover, not only do they focus on the quality of education, but also emphasize the professional atmosphere, practical training and language skill to enhance the whole quality (Para 8) As is known to all, details determine success or failure, Japan apparently have cultivated lots of hospitality industry talents to strengthen their competitiveness in the w orld. Proposed Solutions It is recommended that the Macaw government pay an attention in hospitality industry training to enhance occupational temperament. As is known to all that Macaw has only two hospitality institutes which are I.F. T and M. IS. S. T. , not only could we focus on the professional knowledge, but also we are supposed to emphasize students' professional behavior. Since employees need to deal with human beings in this industry, so we could provide the etiquette class, social skill class languages class, world culture class as compulsory course to make students become more qualified. In addition, institutes are supposed to keep in touch with the industry in order to update the newest information to formulate the teaching plan.It is both important for students and the industry to improve the whole quality services. It is recommended that the Macaw government attach great importance to educator. It is known to all that educators are very significant to students to impr ove the whole educational quality, the government could measure a plan to reward educator, providing teaching bonus, housing allowance, traffic allowance, traveling allowance and so on to and attract and motivate educators.Paying more attention on education atmosphere, let educator and student get along with harmony to enhance the quality of education and get positive results. It is recommended that the Macaw government could extend the scholarship limitation and lower the loan interest to let student get further education. It is known to all that the higher education is not cheap at all so that some student would drop he class due to the expensive fee, and the limitation of scholarship strict. Therefore, the government could offer more scholarship quota to the student and lower loan interest to reduce their pressure.Government should provide financial support to let those who pursue studies could afford their course.
Thursday, November 7, 2019
Likes dislikes of monninger and marquez Essays - Free Essays
Likes dislikes of monninger and marquez Essays - Free Essays Likes dislikes of monninger and marquez Give me Freedom to Interpret, or Give me Death! Imagine if every piece of literature we read used Edgar Allan Poe?s view that all the elements of the story should work together to create a single unified effect. Everybody would get the same meaning out of each story and interpret it the exact same way. Instead, weG27>>> have the luxury of coming up with multiple meanings of ourG28>>> own trying to figure out what it all really means. This was the view of the talented Guy d? Maupassant. Although I will not discuss anything about his stories, I agree with him and have examples of elements from other great writers in their stories that I was fond ofG20>>> . I had a ball with the usage of magical realism in "A Very Old Man with Enormous Wings" by Gabriel Garcia Marquez, as well as how Joseph Monninger used specific details and an open ending in his short story "Lunch." To begin, one characteristic used in the short story ?A Very Old Man with Enormous Wings? by Gabriel Garcia Marquez that I liked was his use of magical realism, where he combined an everyday world with extraordinary circumstances. For example, at the beginning of the story, Pelayo is on his way back to his house after throwing out crabs believed to be causing his family?s newborn to get sick. It is a dark, gloomy day, and while walking he sees something. At this point, the narrator explains, ?It was hard for him to see what it was that was moving and groaning in the rear of the courtyard. He had to go very close to see that it was an old man, a very old man, lying face down in the mud, who, in spite of his tremendous efforts, couldn?t get up, impeded by his enormous wings? (410). In this passage, the narrator explainedG31>>> what seems to be an ordinary world with Pelayo?s crab problems and a man of old age, but makes it extraordinary when Pelayo finds out the struggling old man has enormous wings. Nowhere in the passage does it say that the man is an angel. Yet becauseCG80>>> of the day being very dark, how the man just suddenly appearedG31>>> in the courtyard all of a sudden, and the wings on his back I interpreted the old man to indeed be an angel. This put me in wonder thinkingG59>>> that such an old decrepit being could be an angel, since I?veG33>>> always pictured them as young and beautiful, and even more so that it could be placed in such an un-extraordinary world. By adding these magical characteristics to an otherwise normal situation, Marquez helped me to experience the story in a feeling of wonder, therefore making it enjoyable. Yet, his short story was not the only one I wasS27>>> fond ofG20>>> . In the short story ?Lunch,? I enjoyed Joseph Monninger?s use of specific details. How precise and lifelike his accounts of events were helped me to generate a crystal clear image of exactly what was happening in the story. For instance, as the narrator begins, he introduces the fact that it is a hot day as he has arrived at a beach in Maine. What he is not expecting to see is his ex-wife, Kendra, whom he has been separated fromG20>>> for almost nine years to the very day. Yet lowCG80>>> and behold, there she is on the same exact beach, and she doesn?t appear to be alone. He goes on to explain, ?It?s July, eighty-three degrees and hazy with heat. She sits on a blanket, a wide straw hat throwing shade over her shoulders, a red Coleman cooler beside her. You see a man?s Tevas beside hers, a second dent in the blanket, a T-shirt balled as a pillow. But he?s temporarily missing, gone, maybe in swimming? (1). Right off the bat, I felt like an artist snuck into my head and painted the entir e scene in my head. The exact month, temperature, and wide-straw hat Kendra is wearing told me that it wasG31>>> a fairly hot day, good for visiting the beach. Also, he describes everything from what Kendra is sitting on
Tuesday, November 5, 2019
Proofreading from Hard Copy
Proofreading from Hard Copy Proofreading from Hard Copy Proofreading from Hard Copy By Guest Author Few people now (with the possible exception of poets) write on paper. For most of us, our thoughts take shape on screen, and our words exist as magnetic patterns on disk, rendered as phosphor dots, or the flat screen equivalent. Sometimes thats the final form of the writing. Its destined for the Web or another online destination, and may never exist in permanent form. Of course, it has not always been this way. The only way of reading words, until recently was through marks on a writing surface such as paper, sometimes referred to derisively by techno-nerds as sliced dead trees. This is the way we all learned to read, and many people still recommend proofreading long pieces of writing using printed output, since it comes more naturally to most than screen-based checking. For any long pieces of writing (long being over 1,000 words), I almost always print out my documents and sit down with a red pencil, away from the computer. Ive picked up some basic ideas in the course of years to deal with the problem of proofreading from paper. Some may work for you, some may not. Use Courier, or some other non-proportional typeface. Mistakes (especially punctuation errors) often seem to show themselves more often when your writing appears in this form. Dont try to lay the piece out in its final format concentrate on the words, not the appearance. Print out your work double-spaced, and leave wide margins at left and right for comments and corrections. Number the pages, especially if you print double-sided. Dont make the corrections on the computer as you find them. Move away from the computer, or at least close the file. When you have finished proofreading the entire piece, make the corrections on the computer, crossing them off on paper as you go. Read your work out loud. It forces a higher level of concentration than silent reading. Use a red (or at least a color other than black) pen or pencil to mark up your text. When you come to make the corrections on the computer, use another color (say blue) to check off the corrections as you make them. Take the trouble to learn the standard proofreading signs and symbols. It means that you will be able to work on other peoples work, and they on yours when necessary. For proofreading (i.e. basic spell-checking in context), read backwards (i.e. from the bottom of the page upwards). Since the words come in an unfamiliar and unnatural order, you are more likely to find mistakes than if you read forwards and read what you expect to see, instead of whats already there. As I say, you may not find that all these work for you, but all are worth trying at least once. Hugh Ashton was born in the UK, and now lives in Kamakura, Japan, where he has lived for 21 years. He works as a writer and journalist, specializing in IT- and financial-related work. His first novel, Beneath Gray Skies, an alternate history novel dealing with a Confederacy in the 1920s, is available through Amazon, etc. Details here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Spelling Test 1A While vs AwhileNarrative, Plot, and Story
Sunday, November 3, 2019
Desiree's baby by kate chopin literary analysis Essay
Desiree's baby by kate chopin literary analysis - Essay Example However, fate was soon to prove what kind of a lover Armand really was. Yet, the irony lies in how he quickly judged his wife, saying she was not white when in the end, he was to discover that he was the quadroon. After Armandââ¬â¢s mother died, his father brought him from France to Louisiana when he was just eight years old. He met Desiree when they first went to the place however he seemed to notice her or never felt any strong feelings toward her until the day he saw her standing against the stone pillar while he was riding by. The man is described to have such strong feelings toward the maiden such that he seemed to have been ââ¬Å"swept along like an avalanche, or like a prairie fire, or like anything that drives headlong over all obstaclesâ⬠(Chopin). Perhaps the love that the young felt toward the woman was really strong so that he did not mind her background but was even willing to get her the best gifts for her wedding, patiently waiting for them to arrive from Pari s. Moreover, Armandââ¬â¢s love for the woman made him a better man as exemplified by the way he treated his servants from the time he married Desiree. It is also mentioned that the manââ¬â¢s face ââ¬Å"had not often been disfigured by frowns since the day he fell in love with herâ⬠. ... He accused his wife of being Black because of their child who was growing to show the features of black people. He became cold toward Desiree and never bothered to hold his son again. He even was very willing to let go her wife and son just because of his suspicions. He did not show any interest in his wife or his son and he showed how strongly decided he was with his perceptions about her race when he never even stirred to stop the woman when she left the house with her son. As mentioned earlier, Armand is seen as a racist whose feelings toward his wife changed because of the color of his sonââ¬â¢s skin. He assumed that Desiree might have come from a Black bloodline and this made him dislike her. However, reading through the end of the story, one cannot help to think that Armandââ¬â¢s reactions toward Desiree might have been deliberately done to hide what he might have felt about himself. The story does not clearly show if the letter of Armandââ¬â¢s mother confessing about her race was discovered even before Desiree and her son left. It is possible that Armand might have felt ashamed about his forebears and was embarrassed to even admit about it therefore he might just have made his wife the excuse to explain the color of his son. Armand became a man who was too proud to admit he was black or he might have been afraid about how he would be treated if his family background became known. As a master who was hard on his Black servants, he might have felt ashamed about himself. It is also possible that Armand might have felt afraid that Desiree will leave him if she learned about his mother and henceforth, he chose to hurt her instead of waiting for her to hurt him. Perhaps he was too
Thursday, October 31, 2019
Response to both students with at least 3 references. each response Coursework
Response to both students with at least 3 references. each response must state the name of the student at the beginning and the reference immediately after the response - Coursework Example Generally, my view is that society and policy must reach some form of consensus in order to avoid conflict of a mismatch between social realities and policy structures. I agree with your opinion that public policy could be used to affect social change just like social change can provide the necessary pressure to create appropriate policy. I base my support on the fact that social change and public policy are connected as causative agents of each other (Den Hond & De Bakker, 2010; Lempert & Light, 2009). Essentially, social change involves the development of visionary structures that would guide the process towards the desired ends. Policy frameworks are built within these structures. The examples of Cesar Chavez of Union Farm Workers and Max Hellerââ¬â¢s Greenville 2005, The Journey Forward, are suitable illustrations of the role of policy as the provider of operational mechanism of social change (Greenville Forward, 2012; United Farm Workers, 2012). I also back your view that policy provides the visionary framework that determines the course of social change. In the two cases you have cited, the vision of the two individuals were condensed into meaningful policies that supported the processes of social change. Den Hond, F., & De Bakker, F. G. (2010).Ideologically motivated activism.In G. R. Hickman (Ed.), Leading Organizations Perspectives for a New Era (pp. 618-641). Los Angeles, London, New Delhi, Singapore, Washington DC:
Tuesday, October 29, 2019
Skype Reseach Paper Research Example | Topics and Well Written Essays - 1250 words
Skype Reseach - Research Paper Example The business world has also not been left at the rear in the technological advancements and more and more businessmen are willing to venture into the world, in search of potential international markets. No longer is one required to physically attend a conference or a meeting. One can simply log in to their specific business website and chat with those who are online as well, where they can discuss business issues from the comfort of their residences or wherever else they might be (Fulmer & Bleak 2008). The Internet has also made it possible for people to call their loved ones or fellow businessmen in whichever division of the nation they may be, at whatever time of day. Skype is one such company that has embraced technological advancements and enabled people to share, communicate and transact with each other irrespective of where they may be in the world. Skype is a company that was established in the year 2003 by Niklas Zennstrom and Janus Friis (Ferrell & Hartline 2010). These 2 individuals created a little piece of software that eases communication between individuals, making it fun. This particular software also allows people to video-call and make voice calls using the Internet (Fulmer & Bleak 2008). The company generates its revenue via its premium offerings which are offered in making and receiving calls to and from mobile and landline phones, together with call forwarding and voice mail (Ferrell & Hartline 2010).... Skypeââ¬â¢s mission and vision statement is to be the fabric of real-time communication on the web (Ferrell & Hartline 2010). In the world of business, Skype is responsible for enabling employers to bring their entire workforce, partners and customers together to fulfill the companyââ¬â¢s goals and objectives (Fulmer & Bleak 2008). A mission and vision statement tells everyone reading a companyââ¬â¢s business plan or researching it a little bit about the company in summary. That is why it is important for any given company to have a strong and catchy mission and vision statement so as to attract potential clientele. A strong mission and vision provides shareholders, supporters and employees with a clear perspective of the companyââ¬â¢s reason for existing (Ferrell & Hartline 2010). This should also be short enough for people to remember it as well as share it with the rest of the world. Businesses should carry out their transactions with the aim outlined in their vision a nd mission statements. With this in mind, I choose to propose a vision and mission for Skype. The firmââ¬â¢s proposed vision and mission statement is: To bring together cultures and businesses of the world and share the fun! The reason why I have chosen this particular vision and mission statement is because I have considered the fact that, Skype is not only a firm that uses innovative technology but also one that enables other businesses and individuals in general to communicate, transact and catch up. It enables people to learn a language, hold a meeting, celebrate a birthday, all while using text, video and voice, making it simple to share experiences, and ideas with people who matter the most (Fulmer & Bleak 2008). In this day and age where competitive business environment is present, the
Sunday, October 27, 2019
Tourism and terrorism in egypt
Tourism and terrorism in egypt Introduction The tremendous historical sites and sights and rich cultural heritage has made Egypt a unique tourism destination. The prominence of tourism industry has had such undeniable impact on the overall Egyptian economy that it has been regarded by many observers as the life blood of Egyptian economy. The crucial significant of tourism industry have not been overlooked by Egyptian political dissents. Although unsuccessful, they at time attempted to make their political demands by carrying out terrorism attacks on this vulnerable industry. This chapter attempted to offer some general insights on tourism industry and terrorism accidents in the contemporary Egypt. The chapter begins with a cursory review of the Egyptian context proceeding with discussion on the fluctuation of the tourism industry in Egypt in the past three decades. The analysis is largely based upon the official data taken from Egypt Central Agency for Public Mobilization and Statistics (CAPMAS) and the annual analysis of the Economist Intelligence Unit (EIU). On occasions, the complementary aggregated data has been adapted from other resources like Business Source Premier and Regional Surveys of the World, the Middle East and North America (2008). The analysis is spilt into three periods, comparing the international tourists arrivals and receipts. Finally the results are represented in a graph tracing the trends in past three decades. The next section deals with the main tourism stakeholders playing role in the tourism in the Egypt. The final section di scusses the emergence, evolution and challenges of terrorism groups in Egypt and their engagement in terrorist attacks targeted tourism destinations. In this section counter-terrorism strategies oscillating between carrot and stick policies will be reviewed and discussed the degree to which each has been successful. Egypt at a glance The Arab Republic of Egypt located in the northeastern of the African continent and the Sinai Peninsula. It has land borders with Sudan in the south and with Libya in the west and shoreline extending along the Mediterranean Sea in the north and Red Sea and the Gulf of Aqaba in the East. Since the most of the country is desert, the population is distributed very unevenly in Cairo and Alexandria and around the Nile and Suez Canal. These areas are among the worlds most densely populated regions. (Countries of the World and Their Leaders Yearbook, 2008) Egypts geographic arrangement and distribution of population, and especially the sole reliance on the Nile River for irrigation has been resulted in central administration and allowed the government to extend well its authority to the peripheries. (Goldschmidt, Arthur, 1988) In 2008, the total population of Egypt was 81,713,520 which make the Egypt one of the most populous countries in the region. A large proportion this population is young; half of them are under twenty years of age and two-thirds are under thirty a situation that severely strains the economy. (CAPMAS, 2008) Egypts government is hardly able to meet the demands for food, shelter, education, and jobs. Around three million Egyptians have migrated to other Arab countries, particularly the oil-rich states, in search of work. Their payments to their families constitute a major source of Egypts income. Much like elsewhere in the world economy have come to play a crucial role in Egyptian lives. The long history of colonial exploitation and the legacy of enduring authoritarian rulers forestalled the industrial development of Egypt in nineteen century. At the turn of twentieth century, the industrialization began to take root by a rapid growth in textile industry. The growth was comparatively satisfactory before socialist government of Abdel Nasser (1956-1970) took the power. Abdel Nasser eighteen years era is characterized by militarization of politics and concentration of power through the supremacy of the executive branch. Under Nasser the state took the control of the economy to ensure equitable development, a policy known later as Arab Socialism. Nasser was a charismatic leader and earned reputation as champion of Arab interest, however, his economic policies brought the country on the verge of bankruptcy. Nassers death in 1970 ushered in a massive political and economic change i n Egypt. By initiating the economic policy of Enfetah (openness), which means liberalization of economic, Sadat his successor began a series of fundamental reforms in the economy. In addition, Sadats regional foreign policy including peace initiative and rapprochement with Israel enhanced the international image of the Egypt. Under President Hosni Mubarak (1981 until now) Egypt paved the same routes and strove for the same goals, however, there was along way to go as the country still was grappling with chronic problems emanated from inside and abroad. (Countries of the World and Their Leaders Yearbook, 2008) Flow and ebb of Tourism Industry in Egypt Between 1982 and 1990, the number of international tourist arrivals went up from 1,423,251 to 2,600,117 which indicate an increase of 182 per cent. Coupled with the numbers of arrivals, revenue from tourism was about 2.5 billion US dollars by 1990, ranked tourism sector as one of the most lucrative sectors of the Egyptian economy. (Table. 5.1) Such great advancement was mainly because of the Egypt government economic initiatives of liberalization I indicated before. (Wahab, 1997) However, the tourism industry proved to be one of the most susceptible sectors to instability in the region. The triggering of terrorist activity in the Middle East after mid-1980s and the anti-American sentiment in the region, intensified by the US air-strikes on targets in Libya in 1986, resulted in tourists reduction, particularly US citizens, in traveling to Egypt. The 90s started with one of the most dramatic event of region caused by the Iraqi invasion of Kuwait in August 1990 and the following international dispatching of troops to the region. Not surprisingly the tourism industry in Egypt was affected considerably by the consequences of this event. (Conrad, 2005) In February 1991 tourist arrivals fallen off to 57,000, compared with 208,000 in February 1990. Following the end of the Persian Gulf conflict, tourist numbers recovered quickly, reaching to 2214277 on average in 1991 and account for the record figure of around 3 millions in the 12 months to June 1992. (Table. 5.2) Yet, the tourism sector in Egypt went bust again, when a tourism destination were targeted by Islamist militants terrorists. The number of tourists visiting Egypt dropped off about 22% in 1993, while revenue fell by 38%. (Table 5.2) Having failed to eradicate the problem of terrorism through its campaign against militant Islamists, the Government allocated 25 million US dollars for a venture to promote tourism in 1994, with the aim of restoring revenue from this sector to its 1992 level. (Wahab, 1997) However, the number of visitors in the first three months of 1994 was 15% lower than the 1993 level. In January 1993 the World Bank had approved a 130 million US dollars loan for the development of new tourism infrastructure, within the frameà work of a program, valued at some 805 billion US dollars (EIU, 2004) Realizing that tourism is one of the main cornerstones of the national economy, a comà prehensive plan was prepared for the fiscal year 1994/1995 to enhance the efforts in three main tourism fields: (a) development; (b) promotion; and (c) public awareness (El Beltagui 1995). The Ministry of Tourism was among the pioneer to put into action the policy of privatization. In addition, an overall national tourism development strategy drawing on marketing techniques was adopted. This strategy laid out the priority zones and determined the detailed rules for investors while taking into account a sustainable development strategy by protecting the natural and cultural resources. The Ministry of Tourism also undertook practical measures in the promotion of tourist industry through an ambitious plan. One important element of this promotional plan was to strengthen Egypts image on the international tourism map as a place for convention tourism. Furthermore, it attempted to raise public awarenes s of the significance of tourism through the mass media. Ten TV spots were produced in 1993-94 and repeatedly shown on main Egyptian TV channels. Also, an agreement was made between the Ministry of Tourism and Ministry of Education to incorporate tourism issues in the curricula of primary and secondary schools. (El Beltagui 1995). By mid-1995 several developmental plan with the aim of enhancing tourism infrastructures were implemented in the Abu Soma and the Red Sea coast at Sahl Hashish. According to the Tourism Development Authority report during these years some 27 new projects also were taken into consideration on the south Sinai coast. (EIU, 1998) the consequences of such measures was obvious, in 1995 tourist arrivals increased a quarter further compared to last year culminating to 3.13 millions, a pattern repeated in the following year with some 3.9 million tourist arrivals and estimated revenue of 3.7 billion US dollars. (Table 5.2) Source: Egypt Central Agency for Public Mobilization and Statistics (CAPMAS) Flourishing of the tourism industry was halted by a dramatic setback in late 1997. Constant fears of the safety and security of travelers followed a terrorist attack on a German tour bus in Cairo in September, which nine German tourists and one Egyptian lost their lives, were aggravated the next month by the massacre of 58 tourists and four Egyptians in Luxor. Many tourist agencies cancelled their travels and similarly many potential tourists withdraw their application for travelling to these destinations. Immediately the Government took extensive recovery measures including compensation of loss of tourism by internal tourism in the region. (Conrad, 2005) Egypt Air, which lost many foreign tourists, offered a half priced fares tickets for domestic tourists. Key among the recovery measures taken in these years is a numerous discounts on several goods and services to urge the potential travelers to come back to the region. The official statistics estimated 1.2 billion US dollars result ed from decrease of tourists numbers from 3.9 to 3.7 and other recovery expenses. Since 1999 the tourism industry undergone recovery and the former construction plans in tourism industry accelerated. The statistics in this year confirm such rapid recovery as around 4.8million tourists visited Egypt and brought about revenue of about 3.9 million US dollars. (CAPMAS, 2008) The investing in tourism industry in the following years was unprecedented. For instance, the value of only one contract for development of luxury accommodation in Port Ghaleb on the Red Sea was around 2,000 million US. These investments proved to be effective as tourist arrivals increased to 5.5 million in 2000, bringing around 4.345 billion US dollar income. (EIU, 2000) The regional crisis including conflict between Palestinians and Israelis in second intifada in September 2000 and the September 11th attacks of 2001 put the sector once again into decline, a number of projects put on hold and many travellers cancel their flights as a result. By November 2001 tourist numbers had fallen off 54.5% compared with the same month the previous year. Since then tourist arrivals have steadily risen and by August 2002 arrivals were a remarkable 15% up on the previous year. However, revenues were taking longer to return to pre-September 11th levels as a result of increased discounting. (Table 5.3) Once again the Government took into consideration the recovery measures in 2002 to make up for the tremendous losses of tourist revenues. Due to global values of Egypt heritages the prestigious international organization showed willingness to make investment in tourism industry in Egypt. A prime example is UNESCO which supported a 350 million dollar project to reconstr uct the Great Egyptian Museum near the Pyramids at Giza. The second Gulf War in 2003 affected the tourism industry in Egypt in some extent. The same year Egypt was host of an international conference on promotion of sustainable tourism following which contribute immensely in offering a positive image of Egypt tourism industry. In 2004 tourist income reached 6.1 billion US dollar which was the Egypts most important current-account credit in the economy history of the country. Tourist arrivals increased by 35% in 2004 to 8.1 million arrivals and a second successive record. (EIU, 2004) The Egyptian government since kept supporting the industry by targeting the markets in European and Arab countries and removing the existing barriers for foreign investing. A successful measure taken by Egypt government was sponsoring the travel of tourism journalists and allowing German and Italian visitors to show any identification cards rather than passport. Key among these measures has also been investing in human resources. The latest measure in this respect was signing a contract with Cornell University to offer training course for Egyptians in the hospitality and tourism industry. The similar educational contract has also been signed with countries with high experiences in the tourism industry such as Greece and France. In addition a five-year campaign with the aim of raising the awareness of public was undertaken in April 2006. Within these programs Egyptians are given training about significant of tourism industry in their life and how to communicate in a hospitable manner. Such training has also incorporated in the primary school curriculum. The campaign also makes best use of televised and printed media to meet its mission. Another campaign has been undertaken to enhance tourism at international level. UK-based DDB International has been hired for this purpose. Marwa Fayed, senior account manager notes ââ¬Å"The campaign borrows some of the same concepts used by Malaysia and India .We are trying to make Egypt into a brand.â⬠(Cited in Meed, 2007) These measures resulted in the renewal of attacks on tourist facilities in 2004 and 2005 and a victory for authorities. Finally according to most recent statistics, in 2006 tourism revenue reached 7.6 billion dollars, Egypt largest source of export earnings. Tourists arrivals rose by 5 percent to 9.1 million, a third successive record. (EIU, 2008) Source: Egypt Central Agency for Public Mobilization and Statistics (CAPMAS) Tourism stakeholders in Egypt Central and Local government Due to centralized system of governance, appointed authorities in Egypt at local and central level has taken major roles in tourism industry. In particular in recent years they have drawn considerable attention to the industry. Egypt is organized into 27 governorates, each headed by an appointed governor. The local government system act in 1960, stipulated a diverse responsibility for governorates ranging from social, health, welfare, and educational services to the social and economic development of their region. They are monitoring on the measures and plans of the city and village councils. The actual authority however rest with top officials in Cairo in a highly centralized manner through a heavily burdened bureaucracy. The village mayors who were only elected local authorities are now selected by the Ministry of the Interior. (Fahmi, 2002) The ministry of tourism The Ministry of Tourism has come to play destination management organization (DMO) role in Egypt albeit with more and more limited power compared to its Western counterparts. The Ministry is organized into four major sections: (a) Planning and Development; (b) Regulation of Tourist Services; (c) Administration; and (d) Financial and Legal Affairs. Like most other ministries, the Minà istry of Tourism suffers from overstaffing and inadequate technical capaà bility. The Ministry in recent years has taken many proactive steps to ensure the private sector dependency tourism. The initial step was establishment of the Tourism Development Authority in 1991 with the aim of enhancing the relationship of private sector with the Ministry in guiding and promoting touristic investments. (Wahab 1997). The Ministry also supervises a number of public sector organizations: (a) Egyptà ian General Authority for Promotion of Tourism; (b) Public Authority for Conference Centres; and (c) Tourism Dev elopment Authority. A crisis management unit has been established in the Ministry of Tourism to coordinate the stakeholders activities during and after crisis. Key to the recent changes in the Ministry is the new position of the public sector Tourism Authority, as an umbrella company consists of five associated companies including Egyptian General Organization for Tourism and Hotels, Misr Travel Company, Egyptian Hotels Company, Misr Hotels, and Grand Hotels of Egypt (Wahab 1997).The new appointments in the top managerial body of the Ministry of Tourism 2004 is also represents fundamental positive changes for the tourism sector in Egypt. (American Chamber of Commerce in Egypt, 2008) Ministry of Interior and Police There are two major branches of the police in Egypt. The State Security Investigations Sector (SSIS) dealing with crime and investigation, and the Central Security Force (CSF) dealing with internal security issues like public protests and combat with oppositions. As a whole, the force maintains law and order, detects and prevents crime, collects evidence, processes passports, controls traffic, and screens immigrants. In each governorate, a director of police oversees law enforcement in the district. The director reports to the governor. Both the governor and director are overseen by the Ministry of the Interior. Police ranks reflect the gradations within the army, with the higher ranking police officers being major generals down to first lieutenants. Below this are lieutenant-chief warrant officers. Enlisted officers hold the ranks of master sergeant, sergeant, corporal, and private. There is a special tourist police, who wear an armband with an insignia in Arabic and English and are able to speak in English. It was established in 1997 after the massacre of 60 tourists at the Hatsheptsut temple in Luxor. According to one report, a large body of tourist police has been deployed to guard tourist sites. (Fielding, D. and Shortland, A. 2005) Egyptian Tourism Federation (ETF) The tourism private sector in Egypt is represented by Egyptian Federation of Tourist Chambers (EFTC) which was established in 1968 when the first law for tourism was enacted. With new demands for more and more enhancing the tourism industry its official title was changed to Egyptian Tourism Federation (ETF) in 2002. The main ETF task as mentioned in its constitution is to ensure the common interests of the tourism industry by developing strategic cooperation and joint planning between the five Affiliate Associations. This is accomplished through close relationship with the five affiliate business associations: Egyptian Hotels Association (EHA) Egyptian Travel Agents Association (ETAA) Egyptian Chamber of Tourist Establishments (ECTE) Egyptian Chamber of Tourist Commodities (ECTC) Egyptian Chamber of Diving and Water Sports (CDWS). The ETF is also work in association with the following institutions: Travel and tourism enterprises Ministry of Tourism and public authorities in general Supply structure of the tourism industry According to its official site the areas of activity of the ETF is to enhance and support following sectors: Resources development Transportation Infrastructure and superstructure of tourism destinations Human resources development International and regional organizations concerned with tourism development (ETF website) Egypt Airline EgyptAir is a major Egypt state-owned airline established in 1932 and headquartered in Cairo, Egypt. Beginning in 1980, EgyptAir embarked on a modernization and marketing plan. Accordingly, EgyptAir planned its network to maximize its traffic and scope, reaching main cities in all five continents. To carry out its marketing plan, EgyptAir purchased several new aircraft and then developed an autonomous infrastructure to support and serve its fleet in order to operate in a safe and efficient manner. As a result of its market research, EgyptAir was reinvented in a stepped-pyramid form. The base of the pyramid was EgyptAirs most profitable markets. This was a significant step toward establishing the airlines financial credibility, which can be very challenging for an airline from an underdeveloped region of the world such as Egypt. EgyptAir owns shares in many tourism companies and hotel chains, such as Cairo Airport Mà ¶venpick, Tut Amon, and Nefertari in Aswan and Abu Simbel, and Taba Hilton resorts in Sinai. EgyptAir also owns shares in many charter companies, such as Shorouk Air and Air Cairo. Such investments have increased EgyptAirs assets tenfold since the implementation of the airlines modernization and expansion plan in 1980. EgyptAirs network has also expanded to reach major cities and capitals in all five continents. (Groenewege, Adrianus, 2003) Terrorism in Egypt There is little debt that the main challenge to the Tourism Industry comes from a major anti-government extremist movement, the Islamic Group (IG, known in Arabic as Al-Gamaat al-Islamiya).[7] IG emerged in the late 1970s with the principle objective of removing the current Egyptian government from power and replacing it with an Islamic regime. Affiliated with al-Qaida, it has also developed an absolute anti- United States (U.S.) pledge. From 1992 until 1999, IG militants carried out several attacks against tourist destinations in Egypt, most notably a November 1997 attack at Luxor that claimed the lives of 58 foreign visitors. (Graph, 2) Since 1992 Egyptian police and security centres embarked massive attacks on Islamic groups. Coupled with these counter terrorism measures Egyptian parliament passed new anti-terrorism law stipulating death penalty for some crimes and consequently and the Egyptian martial judiciary convicted a number of terrorist to death on accusation of overthrowing the regime. The Islamic groups fought back through terrorism attacks mainly toward the tourism destinations. Such attacks continued constantly over 1993, and proved to be a suitable target for terrorists to gain their goals and at the same the tourism industry suffered considerably from the attacks. These left an intensively negative image of Egypt as a tourism choice and were resulted in withdrawal of many international tourism operators from Egypt. This time the government accelerated its counter-terrorism measures by deployment a massive number of security forces. Those accused of terrorist act were received very severe punishments by military courts. In 1993 these courts in an unprecedented action convicted a record number of 38 Islamists to death and 29 were executed. (Tal, 2005) Not surprisingly, such measures run in contrast with human right principles and triggered an extensive international criticism. Such opposition slowed down a little aggressive measure. The Egyptian government also tried to carry out the policy of carrot instead of stick by allowing the oppositions to occupy some minor public posts. (Kepel, 2005) The tug of war between government and Islamic dissents carried out till after 1997 when in massive trial 98 oppositions were sentenced charges of subversion, four of whom were convicted to death penalty and eight to imprisonment for life. This triggered a new wave of terrorism fight back marked by terrorism attack to tourist bus in Cairo which lead to killing nine German tourists and injuring 11 others. This attack is still remained unclear as the government claimed that terrorist had no link with IG but evidences all support the strong connection IG members with the event, following this event two suspects of conducting the attack were executed. This severe reaction led to the tragedy of Luxor in which 70 people, including 58 foreign tourists, wore massacred by members of IG. This over reaction learnt the Government to emphasis more on carrot policies. As such, they opened up a dialogue with moderate oppositions as part of a national reform. (Kassem, 2004) As a result, Muslim Brotherhood condemned the attack. Other political measures taken into account to combat terrorism was secret agreement between Egypt and the West for the identifying and extraditing IG leaders in exile. Since the public opinion no longer supporting the aggressive actions of terrorist, IG showed the signs of ceasefire in 1999. In 2000 Al-Jihad also paved the same way and declared the halt in terrorism attacks. The ceasefire was short-lived when in October 2004, 34 people were killed in bomb attacks at Taba. These were followed by terrorists attacks in Sharm al-Sheikh in 2005, which led to 64 lose of life, and a series of bombings exploded in Dahab in April 2006, which killed 20 people. Yet, the government has linked these attacks to terror cells of local Bedouin from North Sinai, which have connections to al-Qaida. Conclusion The progress in tourism industry in Egypt was maddeningly slow in Nasser era; however, aftermath of Nassers death the country drew attention back to tourism industry and since as the official statistics indicates it has thrived and dramatically developed. The industry proved to be very vulnerable to the security incidents. In respond, the Egyptian government has undertaken a plethora of counter terrorism techniques. The balance sheet of their measures demonstrated a capacity of for rebounding strongly from such incidents, but a sustained campaign would be far more difficult.
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